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Updated November 29, 2022

RaceTrac, Inc. and its affiliated companies (“RaceTrac”, “We”, “Us”, “Our”) are committed to protecting your privacy.  This Privacy Policy (the “Policy”) describes how RaceTrac collects, uses, discloses and safeguards the personal information you provide on the RaceTrac website and through or in connection with our mobile application (the “Sites”), as well as information collected when you visit our stores or otherwise communicate or interact with RaceTrac. 

By using our Sites or other RaceTrac services, you are accepting the terms of this Policy and consent to the data practices described in this Policy.  If you do not understand, or if you have questions about this Policy, please contact us before using, or continuing to use, our Sites or services.  RaceTrac may amend this policy periodically.  If we make changes, we will revise the date at the top of the Policy.  Your continued use of the Sites or our services following the posting of any changes to this Policy means you accept such changes.

Information We Collect

Each time you visit the Sites or visit our stores, we may collect certain types of information from and about you. Some of this information may be considered personal information, which means that the information reasonably identifies you or your device or it is reasonably associated with you. The personal information we collect may include, but is not limited to, your name, e-mail address, home or work address, birthdate, gender,  telephone number, debit/credit card information, geolocation data or other personal information. Our retail stores may use cameras and/or video security surveillance systems that may collect audio recordings and your image. RaceTrac may also collect anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

We may also automatically collect information about your computer or device hardware and software. This information can include (but is not necessarily limited to): your IP address, your MAC address, your operating system, browser type, domain names, the language and time zone settings on your web browser, access times and referring website addresses.

We collect personal information when you register for RaceTrac Rewards including first and last name, email address, phone number and birth date. You can also register for RaceTrac Rewards through your Facebook account or Apple ID. We receive information from these linked third-party services, such as registration status and certain profile information; however, this information is controlled by that service and is authorized by you through privacy settings in the service.

How We Use And May Disclose the Information We Collect

RaceTrac uses your personal information and other information we collect to operate, maintain and improve the RaceTrac Sites and deliver the services you have requested. RaceTrac also uses your personal information to inform you of other products or services available from RaceTrac and its affiliates, respond to your communications with RaceTrac, improve our services and features, defend or enforce our rights and Terms of Use, better understand our customers’ preferences, and for other lawful purposes. RaceTrac may also use your information to contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. We may retain your non-personal information for as long as we have a business need to do so, including, for backup, archival, accounting, and/or audit purposes.  RaceTrac will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on RaceTrac or the site; (b) protect and defend the rights or property of RaceTrac; and (c) act under exigent circumstances to protect the personal safety of users of RaceTrac, or the public.


RaceTrac does not sell, rent or lease its customer lists to third parties. RaceTrac may, from time to time and solely with your prior consent, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. RaceTrac may share your data with third party service providers who provide services to RaceTrac and help us improve our services.  For example, our third party service providers may help us perform market research and statistical analysis, provide customer support, or process payments.  In addition, RaceTrac may use partners to help us improve the quality of our customers’ experiences. For example, we may use partners to assist with our marketing and promotional efforts, such as sending you information about third party products or services that might be of interest to you.  In certain instances, subject to local consent requirements, our service providers may also assist us with various marketing campaigns.  All such third party service providers and partners are prohibited from using your personal information except to provide these services to RaceTrac, and they are required to maintain the confidentiality of your information.

Where permitted by applicable law, or where we have your consent, we may also share your information with other parties to extend special offers about their own products and services to you.  You have options about whether you wish to receive these communications and offers; please log into the RaceTrac preference center at any time to view and exercise your communications choices.


RaceTrac does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

RaceTrac keeps track of the websites and pages our customers visit within RaceTrac, in order to determine what RaceTrac services are the most popular. This data is used to deliver customized content and advertising within RaceTrac to customers whose behavior indicates that they are interested in a particular subject area.

We and Our service providers may serve targeted advertisements through the use of first-party or third-party cookies, pixels and web beacons when you access or use the Sites. In some instances, these cookies may be persistent cookies. We do this to provide you with advertising that We believe may be relevant for you as well as improve Our own products and services, including the functionality and performance of the Sites. 

Links To Third-Party Sites

Our Sites may contain links to other websites. RaceTrac encourages you to review the privacy statements of websites you choose to link to from RaceTrac Sites so that you can understand how those websites collect, use and share your information. RaceTrac is not responsible for the privacy statements, security or other content on websites outside of the RaceTrac and RaceTrac family of Sites.

Children’s Privacy

The Sites intended for a general audience and is not intended for use or view by children under 13 years of age without parental consent, and We do not knowingly collect personal information about children. Consistent with the Children's Online Privacy Protection Act, We will not knowingly collect any personal information from children under the age of 13.  If you are under the age of 13, you must ask your parent or guardian to assist you in using the Sites. Furthermore, We may restrict entries to any contests, sweepstakes or promotions to entrants who are at least 18 years of age.  If you believe your child may have provided us with personal information, you can contact us at and we will delete the information. 

Use Of Cookies

The Sites may use different types of "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

RaceTrac may use cookies, among other things, to provide a convenience feature to save you time. The purpose of a functional cookie is to tell the web server that you have returned to a specific page. For example, if you personalize RaceTrac pages, or register on the Sites, a functional cookie helps RaceTrac to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same RaceTrac Sites, the information you previously provided can be retrieved, so you can easily use the RaceTrac features that you customized.

RaceTrac may use performance cookies in order to collect information about how you use the Sites.  For example, we may use performance cookies to collect information about the webpages you visit and also about possible errors you might have experienced while visiting the Sites. We also use performance cookies to measure the effectiveness of our advertising, and collect certain statistical information about the Sites.

RaceTrac may also use targeting cookies.   Targeting cookies provide information to third parties about your visit to the Sites so that advertisers can target advertisements for products or services that may be of interest to you.  Third parties may also use the targeting cookies on our Sites to measure the effectiveness of advertising or promotional campaigns.

As described above, We may use a number of service providers to help us manage, carry out and improve our advertising. These parties may set cookies at our direction to help us collect information and provide you with advertisements that we believe would be relevant for you.  In some instances these parties may also assist us by providing certain statistical and analytics information in relation to our marketing practices. We also may share information collected through cookies (and other tracking technologies) with third parties to use for analytics and marketing purposes.  These third parties may serve targeted advertising to you about RaceTrac.  The scope of information shared may include information collected through cookies.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. We may share non-personal information obtained from the varying kinds of cookies with vendors, advertisers and others.  If you choose to decline cookies, you may not be able to fully experience the interactive features of the RaceTrac services or Sites you visit.

Security Of Your Personal Information

RaceTrac uses security techniques on the Sites to help protect against the loss, misuse or alteration of information collected from you at the Sites. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. Although RaceTrac endeavors to protect your personal information, we cannot ensure or guarantee the security of the information you transmit to us. 

User-Provided Content

Any information, communications, or material of any type or nature that you submit to the Sites by e-mail, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”) via a medium which is viewable by individuals or entities other than RaceTrac or any services providers or partners is done at your own risk and without any expectation of privacy.  We cannot control the actions of other users of the Sites, and We are therefore not responsible for any Submissions contained on the Sites.

Additionally, in the event that We offer a message board or any other interactive or social-type feature on the Sites, please be aware that these areas may allow you to post, and share with other users, certain messages, content, or other information.  We encourage you to be wary of giving out any personal information, or any personal information of others to which you may have access, in such forums. The information you post can be collected and used by other people. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk. 

Sweepstakes, Promotions, Contests, And Surveys

On the Sites, you may wish to participate in certain online polls, surveys, contests, sweepstakes and other promotions that may be offered on the Sites. Participation in these polls, surveys, contests, sweepstakes and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, and/or similar information.  In connection with any online polls, surveys, contests, sweepstakes and other promotions that may be offered from time to time via the Sites by Us, We use the information you provide to administer the polls, surveys, contests, sweepstakes and other promotions.  Subject to applicable contractual or legal restrictions, We also may use the information to communicate with you, or the other people you select, about Our services or products. Any information that you submit to one of our partners or another entity through the Sites, in the course of any poll, survey, contest, sweepstakes, or promotion offered by such third party, shall be fully at your own risk, and RaceTrac hereby disclaims all responsibility for any losses, liability, damages, or expenses that may arise from your submission of such information.

Social Media Platforms and Websites 

Any Submission that you submit to any of our pages contained on a social media platform is done at your own risk and without any expectation of privacy.  We cannot control the actions of other users of a social media platform, and We are therefore not responsible for any Submissions contained on a social media platform or website.  By visiting any of Our pages that are contained on any social media platform or website, you acknowledge and agree that you have had the opportunity to review the applicable privacy policy and terms of use of such website or social media platform and that you will abide by all such provisions contained therein.


Contact Information

RaceTrac welcomes your comments regarding this Policy. If you believe that RaceTrac has not adhered to this Statement, please contact RaceTrac at We will use commercially reasonable efforts to promptly determine and remedy the problem. Please do not email any confidential, sensitive or personal information to this email.

Account Deletion

In the event you wish to delete your RaceTrac Rewards account, please contact RaceTrac Guest Engagement to request user data deletion at or by calling 1-888-636-5589. You can also complete the user data deletion process in the app by selecting “Delete my Account” under your account profile.


RaceTrac Terms of Use

RaceTrac Rewards Terms of Use

RaceTrac Points Terms of Use