RaceTrac began as Carl Bolch Trackside Stations in Missouri in 1934. Carl’s son, Carl Bolch Jr., succeeded as chief executive officer in 1967, and, after pioneering the concept of self-service gasoline in Alabama, Florida and Georgia, the company relocated its headquarters in 1976 to Atlanta and adopted the RaceTrac brand.
Company founder Carl Bolch Sr. opens Carl Bolch Trackside Stations in St. Louis.
Carl Bolch Sr. purchases Oil Well Company and relocates the company’s headquarters to Montgomery, Alabama while expanding locations to Florida and Georgia.
Carl Bolch Jr. joins the family business.
Talk about speedy service! The Bolch family introduces its first self-service gas stations throughout Georgia and Alabama.
The company expands to the Dallas-Fort Worth market.
Welcome to the Peach State! The Bolch family relocates its company headquarters to Atlanta, Georgia.
All company-operated stores get a new name: RaceTrac! The RaceWay brand is born for all contractor-operated stores.
Metroplex Energy begins. Metroplex Energy is a wholly-owned subsidiary of RaceTrac Petroleum, Inc. and a wholesale fuel supplying company that secures bulk fuel to supply RaceTrac and RaceWay stores and other third-party companies by rail, pipeline, truck, barge and vessel.
Energy Dispatch is created • Energy Dispatch is the transportation company that hauls fuel for RaceTrac Petroleum, Inc.
Guests don’t have to sacrifice quality for convenience! RaceTrac introduces its fresh food offering with a variety of sandwiches, wraps, salads, fruit and more.
RaceTrac debuts the RT6K model: a 6,000 square foot, state-of-the-art store showcasing the company’s legacy of innovation with features like Swirl World frozen yogurt, an expanded coffee bar and indoor and outdoor seating. Convenience Store News names RaceTrac “Innovator of the Year.”
RaceTrac debuts the 5.5K store type – the latest innovation in store design with a more shoppable layout, ample seating, free Wi-Fi, and more lighting in the store and parking lot to deliver a better guest experience.
Remaining headquartered in Atlanta, Georgia, RaceTrac moves to its new Store Support Center at 200 Galleria Parkway.
RaceTrac opens its first locations in Nashville, Tennessee.