Next generation RaceTrac Coming to Gainesville February 16

Cornelia Highway store will be RaceTrac’s second RT6K store in the country.

ATLANTA, FEB. 14, 2012 – Gainesville residents will be among the first in the country to experience the future of convenience retailing when RaceTrac opens its new RT6K store today at 2410 Cornelia Highway. The second of its kind in the country, RaceTrac No. 597 will offer its neighbors RaceTrac’s signature service and products, including coffee brewed fresh 24/7 and more than 4,000 retail and grocery items.

In honor of the new store’s opening, RaceTrac is hosting a series of events and activities for the Gainesville community throughout the next 30 days, including:

A “Ribbon-Cutting Celebration” with Gainesville Mayor Danny Dunagan, Jr. and other local luminaries, 2pm, Feb. 17

A “Grand-Opening Party” on March 10 with exciting giveaways including one Grand Prize of $2,500 in RaceTrac gift cards. Free frozen yogurt and free coffee for a year will be awarded to RaceTrac guests weekly from Feb. 16 until March 10.

“This is the first store of two stores we’re opening in Gainesville this year, so we want to make a good impression on our North Georgia neighbors,” said Kristi McLinskey, Community Marketing Manager for RaceTrac’s Georgia region. “I’m hoping the entire community will come out to celebrate with us. We want to show them all RaceTrac and our new store design has to offer—from the smiling faces of our associates to our fresh baked goods and sandwiches.”

Gainesville’s first RaceTrac, which broke ground July 2011, includes several features intended to make the lives of its neighbors simpler and more enjoyable. There’s indoor and outdoor seating, 24-hour frozen  Swirl World yogurt, a walk-in beer cooler and free wireless internet, in addition to a host of other premium beverage and food items. From opening day until March 31, all coffee, bakery items and 32 ounce fountain drinks will be just $0.49. 

In addition, the opening of RaceTrac No.597 means 20 new jobs for Hall County. Whether full or part-time, all associates employed at the store receive competitive salaries and health benefits.

“Putting people first is a priority at RaceTrac,” said Eric Williams, vice president of Products and Promotions for RaceTrac. “We’re excited about bringing our brand of WOW customer service to Gainesville.”

RaceTrac operates retail gasoline convenience stores in seven metro markets, including: Atlanta, Baton Rouge, Tampa/St. Petersburg, Dallas, Miami, New Orleans, and Orlando.