XYIENCE and RaceTrac Present Mixed Martial Arts Icon Wanderlei Silva
XYIENCE Team Athlete Will Sign Autographs for Fans During Energy Drink Sampling Event
LAS VEGAS, NV--(October 4, 2010) - XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), and RaceTrac, a chain of 289 convenience stores in the Southeast, are giving mixed martial arts (MMA) fans in Atlanta the chance to meet MMA icon Wanderlei Silva. The UFC fighter and XYIENCE team athlete will sign autographs at the RaceTrac store located at 2325 Marietta Blvd. in Atlanta on Thursday, Oct. 7 from 10 a.m. to 11:30 a.m. Fans are advised to arrive early, as Silva, one of the world's most widely recognized and esteemed MMA fighters, has a large fan following. RaceTrac will be offering complimentary samples of Xenergy from 9 a.m. to noon.
The event coincides with NACS 2010, a convenience industry tradeshow that takes place Oct. 6-8 at the Georgia World Congress Center in Atlanta.
"It's especially exciting for XYIENCE to host this event with RaceTrac during the NACS show. Racetrac understands the importance of the retail vendor partnership, and it's through their team's expertise in the Southeast market that XYIENCE has been able to capture the attention of energy drink consumers," explains Michael Levy, XYIENCE's COO and CFO. Earlier this year, United Distributors, Inc., Georgia's largest alcoholic beverage distributor, decided to expand its non-alcoholic (NA) portfolio and added XYIENCE to its roster. This deal resulted in the relationship between XYIENCE and RaceTrac.
"We are thrilled to have the opportunity to work with XYIENCE and offer RaceTrac's guests the chance to meet one of the greatest mixed martial arts athletes," says Chris Passarell, RaceTrac's director of marketing and communications. "We look to provide our guests with an outstanding shopping experience by offering great products at a great value and special events like this one. Providing the chance to meet a legendary athlete like Mr. Silva is a once in a lifetime experience that we're sure our guests will find exciting."
The Brazil-born Silva has achieved iconic status in the world of MMA, stacking up 33 wins in his illustrious career, most of them by knockout. Since 2008, Silva has been an ambassador for XYIENCE and the face of the brand's Xenergy energy drink. XYIENCE's other brand ambassadors include UFC fighters Matt Serra and Dan Hardy, UFC cutman Jacob "Stitch" Duran, and spokesmodels Amanda Corey and Amber Nichole.
Headquartered in Atlanta, Ga., RaceTrac has been serving guests since 1934. RaceTrac operates over 280 convenience store locations in four southeastern states. For more information, visit racetrac.com.
About XYIENCE (pronounced zy-ince)
XYIENCE is the maker of Xenergy the first energy drink created by a nutrition company. Xenergy Premium and Xtreme are sugar and calorie-free energy drinks and are available throughout the United States and Canada. Visit www.xyience.com for details.