RaceTrac to Brew Something Fresh and Flavorful this Year: New Coffee

Stores celebrate rollout of new 100 percent Arabica blends by giving away FREE coffee for a week

ATLANTA, JAN. 3, 2012—RaceTrac is giving its guests the extra jolt they need to start 2012 off right—a week of FREE flavor-filled coffee. Six new blends, made of 100 percent Arabica beans, are now available in stores throughout the company’s seven markets. RaceTrac stores in all markets are launching the richer, more flavorful offerings by giving away free coffee with any inside purchase Jan. 8–14.

RaceTrac’s new coffee lineup— Regular, Dark Roast, Decaf, Extra Caffeinated, 100% Colombian and Hazelnut—offers guests coffee shop–quality blends that don’t break the bank. Guests are encouraged to “Be Their Own Baristas” by using RaceTrac’s large selection of fresh, chilled dairy creamers, flavored syrups, natural and diet sweeteners and toppings like ground cinnamon and chocolate to create their own customized cup of coffee. The possible combinations are endless.

 “Our new blend, new cups and the new look of our in-store coffee areas are all the result of guest feedback,” said Eric Williams, VP of People, Products and Promotions for RaceTrac. “We spent months developing the medium-roast blends our guests said would make RaceTrac coffee a more enjoyable beverage experience. Everyone at RaceTrac, from the stores to the test kitchens, is excited about our new offering. And, once guests try it, we think they’ll be, too."

Fans of the new blends are encouraged to “Like” RaceTrac online at http://www.facebook.com/RaceTrac to learn how they can receive free coupons and coffee updates.

RaceTrac operates retail gasoline convenience stores in seven metro markets, including: Atlanta, Baton Rouge, Tampa/St. Petersburg, Dallas, Miami, New Orleans, and Orlando.