RACETRAC COMMITS TO RAISE $250,000 FOR MICHAEL J. FOX FOUNDATION THROUGH PARKINSON’S AWARENESS MONTH INITIATIVES
2012 “Coffee for a Cause” efforts aim to double 2011 donation
ATLANTA –March 28, 2012 — RaceTrac is committing to raise $250,000 for The Michael J. Fox Foundation for Parkinson’s Research (MJFF) during its 2012 “Coffee for a Cause”. Proceeds from all cups of coffee and specially marked World’s Finest Chocolate bars sold Apr. 1–7 will be donated to the foundation. Guests also have the opportunity to donate at the counter or online at http://www.michaeljfox.org/racetrac throughout April, Parkinson’s Awareness Month.
Parkinson’s disease is a neurodegenerative brain disorder that affects an estimated one million Americans. The Michael J. Fox Foundation is dedicated to funding research to speed more effective treatments and a cure for Parkinson’s.
“Many of our team members and guests have a personal stake in finding a cure for Parkinson’s,” said Allison Moran, RaceTrac Sr. Vice President. “They’re the ones who made it possible for us to donate $130,000 to The Michael J. Fox Foundation last year by really getting behind our efforts and encouraging others to do the same. I expect to be completely wowed by their generosity and enthusiasm this year.”
Select RaceTrac markets will also host Founder’s Day 5K runs to draw attention to the cause. For each RaceTrac employee who participates in the 5Ks, RaceTrac will donate $10 to MJFF. In Atlanta, RaceTrac is testing a new community event, RaceTrac’s “Run for Research” 5K and Fun Run, with members of the MJFF staff on hand, on Sat., March 31.
The family-friendly 5K begins at 8 a.m. All proceeds, including 100 percent of registration fees, will go to MJFF. Registration is $30. Kids 15 and under participate FREE and can enjoy a 1K Fun Run, which begins at 7:45 a.m. Register online at http://register.runnersfit.com or on-site with cash or check.
“It’s thanks to partners such as RaceTrac that our Foundation has been able to direct more than $285 million to Parkinson’s research since 2000, pushing promising scientific discoveries toward pharmacy shelves and patients’ hands,” said Sheila Kelly, vice president of development of The Michael J. Fox Foundation for Parkinson's Research. “The generosity of the RaceTrac family and its guests will help bring us one step closer to a cure for Parkinson’s.”
For more information about The Michael J. Fox Foundation, or to make a donation, visit www.michaeljfox.org or www.facebook.com/michaeljfoxfoundation. To learn more about RaceTrac, go to www.racetrac.com or www.facebook.com/RaceTrac.
Headquartered in Atlanta, GA, RaceTrac has been serving guests since 1934. RaceTrac operates more than 325 convenience store locations in four southeastern states under the mission of making lives simpler and more enjoyable. The company has been named a top workplace by the Atlanta Journal-Constitution (2012-2011), the South Florida Business Journal (2012) the Orlando Business Journal (2011), and the Dallas Business Journal (2010). A typical RaceTrac store features more than 4,000 items available to satisfy the needs of its guests and up to 24 fueling positions. For more information, visit us at:
About The Michael J. Fox Foundation for Parkinson’s Research:
As the world’s largest private funder of Parkinson’s research, The Michael J. Fox Foundation is dedicated to accelerating a cure for Parkinson’s disease and improved therapies for those living with the condition today. The Foundation pursues its goals through an aggressively funded, highly targeted research program coupled with active global engagement of scientists, Parkinson’s patients, business leaders, clinical trial participants, donors and volunteers. In addition to funding more than $285 million in research to date, the Foundation has fundamentally altered the trajectory of progress toward a cure. Operating at the hub of worldwide Parkinson’s research, the Foundation forges groundbreaking collaborations with industry leaders, academic scientists and government research funders; increases the flow of participants into Parkinson’s disease clinical trials with its online tool, Fox Trial Finder; promotes Parkinson’s awareness through high-profile advocacy, events and outreach; and coordinates the grassroots involvement of thousands of Team Fox members around the world. Now through December 31, 2012, all new and increased giving to The Michael J. Fox Foundation, as well as gifts from donors who have not given since 2009 or earlier, will be matched on a dollar-for-dollar basis with the $50-million Brin Wojcicki Challenge, launched by Sergey Brin and Anne Wojcicki.